Joe Peters

Joe Peters is an experienced Creative Director and Leader in business development with a strong background in product design and brand strategy across various industries. Currently serving as Creative Director at Coney Island Picnic and Head of Business Development at Main World Trading, Joe excels in designing seasonal apparel collections and overseeing global supply chain operations. Previous roles include Chief Product Officer at Protective Wellness, where Joe established a new brand and category of wellness products, and Creative Director for Co.Protect Global, managing private label programs for major clients. Joe's extensive career includes significant contributions to brands such as Guotai USA, CIVIL SOCIETY CLOTHING, and DRAVEN SHOES, showcasing a robust ability in creative execution, product development, and relationship building with vendors and retailers. Joe holds a Bachelor of Science in Biomedical Engineering from Milwaukee School of Engineering and an Associate of Arts in Design from Brooks College.