Sherwyn Soff

Sherwyn Soff is the Co-Founder and CTO of FlavorCloud. Prior to FlavorCloud, Sherwyn served as President of Parllay from October 2014 to December 2015. At Parllay, Sherwyn was in charge of the Enterprise Product and oversaw the adding of social experiences to the product portfolio, including the creation of a near real-time data infrastructure to bring in owned and user generated content from the social web. Sherwyn also added the ability for users to be in control of content with advanced rule-based moderation, and to use content to create visual experiences ranging from mobile devices to large screens in a stadium. Sherwyn on-boarded several large brands and agencies who use the product to manage their content marketing and drive engagement in stores and on large screens.

Before Parllay, Sherwyn served as CTO & Co-Founder of Runway2Street, and Founder of Enqos. Sherwyn began their career as a Software Development Engineer at Microsoft from February 2006 to January 2013, before moving to Infinity Software Development from February 2004 to January 2006.

Sherwyn Soff has a Master of Science in Computer Science from the Illinois Institute of Technology and a Bachelor of Engineering in Computer Science from Hindustan University. Sherwyn also attended Kendriya Vidyalaya.

Sherwyn Soff reports to Rathna Sharad, Founder & CEO. Sherwyn Soff works with Jeffrey Eckhaus - Head of Business Development, Heather Boutwell - Head of Marketing, and Bernadette Hunter - Head of Sales.