Jens Lauritzson has extensive experience in the technology and mobile gaming industry. Jens started their career as an Account Manager at Prosolvia Simulations in 1998 and later moved on to become a Business Development Manager at Linq Systems Limited in 1999. In the same year, they also took on the role of Managing Director at Popwire Limited. From 1999 to 2001, Jens served as the Sales Director UK at Elkware. Jens then joined Aspiro as a Sales Manager UK, where they worked from 2002 to 2006. Currently, Jens is the CEO of Flexion Mobile Plc, a company that provides a distribution service for free-to-play Android games, enabling developers to reach and support various distribution channels.
Jens Lauritzson completed their Bachelor's degree in Business and Economics from Lund University, where they studied from 1990 to 1995. Jens also pursued a semester abroad at the Royal Holloway, University of London in 1993, focusing on Economics.
Flexion
Flexion was founded to provide a unique monetisation and distribution platform for developers and publishers.Flexion enables developers to be able to fully focus on application development and it helps them with monetisation through the use of the automated Flexion wrapping solution. By allowing their applications to be wrapped Flexion can helpdevelopers implementing in-app billing, new charging models, DRM and up-selling without any additional work required by the developer. The market for mobile apps and games has become a billion dollar market since Apple launched the iPhone in 2007. There are now hundreds of thousands of developers who are looking to distribute their mobile applications to content hungry consumers. The market is growing quickly but there are still a few limiting factors that are holding back app developers and limiting their potential to make money. For instance, distribution is still fairly limited and comes mainly from OEMs, operators and a few independent stores such as Amazon and Getjar. This means that stores in general are overcrowded and developers struggle to get visibility and make money. Most App stores also lack good charging methods and pricing models which means that conversion rates suffer. As a result many developers have opted for free apps funded by advertising as a last option, but very few generate any substantial revenues from this.