Flexion
- Michael Hu
Michael Hu has a diverse work experience in the tech industry. Michael started their career at Tap4Fun as a Business Performance Manager from April 2012 to December 2013. Michael then worked at GoodTeam Studio as a Marketing Director from March 2014 to April 2015. After that, they joined Sugarcane Mobile as a BD for Greater China from June 2015 to May 2016. Michael continued their career at Funcell123 as the Director of Overseas Marketing from June 2016 to May 2018. Michael then joined Unity Technologies as a Senior BD Manager, where they led business development activities for the Unity Distribution Platform in Greater China from June 2018 to April 2020. Currently, they are working at Flexion as the Head of Sales, APAC since November 2022. Prior to this role, they also held the position of Developer Sales Manager at Flexion from May 2020 to October 2022.
Michael Hu holds a Bachelor of Science (BS) degree in Logistics Engineering from South China University of Technology. In addition to their degree, they have obtained several certifications, including a LanguageCert English Certificate B1 - High Pass from LanguageCert (PeopleCert Qualifications Ltd) in December 2021, a Business English Certificate Higher from Cambridge Assessment English in May 2008, and an Apple Search Ads certification from Apple in March 2021. Michael also completed a course titled "Game Design Foundations: 1 Ideas, Core Loops, and Goals" on LinkedIn, although the specific month and year of completion are not provided.
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Flexion
Flexion was founded to provide a unique monetisation and distribution platform for developers and publishers.Flexion enables developers to be able to fully focus on application development and it helps them with monetisation through the use of the automated Flexion wrapping solution. By allowing their applications to be wrapped Flexion can helpdevelopers implementing in-app billing, new charging models, DRM and up-selling without any additional work required by the developer. The market for mobile apps and games has become a billion dollar market since Apple launched the iPhone in 2007. There are now hundreds of thousands of developers who are looking to distribute their mobile applications to content hungry consumers. The market is growing quickly but there are still a few limiting factors that are holding back app developers and limiting their potential to make money. For instance, distribution is still fairly limited and comes mainly from OEMs, operators and a few independent stores such as Amazon and Getjar. This means that stores in general are overcrowded and developers struggle to get visibility and make money. Most App stores also lack good charging methods and pricing models which means that conversion rates suffer. As a result many developers have opted for free apps funded by advertising as a last option, but very few generate any substantial revenues from this.
