Andy Payne Obe

Andy Payne OBE is a prominent figure in the gaming and esports industry, serving as Chair of the Advisory Board at the British Esports Association since December 2016, where efforts are focused on developing the UK’s grassroots esports scene. Payne is also the CEO and Founder of Just Flight (London) Ltd, established in December 2015, which specializes in flight and train simulations. As the Founder of The Dairymen Ltd, Payne has overseen the creation of an officially licensed version of George Orwell's Animal Farm for various platforms. Additionally, since April 2018, Payne has chaired the Digital Advisory Panel at the UK Gambling Commission, advising on digital trends in the gambling market. Other roles include Patron and Trustee at The National Videogame Museum, Advisory Board Member at Flick Games and Pineleaf Studio, and previous leadership positions at Good Shepherd and AppyNation. Payne's extensive experience in the sector is complemented by an educational background in Graphic Design from the University of the Arts London.