Laura Fernandez

Laura Fernandez has seven years of work experience in the communications and marketing industry. In 2021, they began working as a Communication & Marketing Manager and a Marketing Strategist for Flit2go. In their role as a Marketing Strategist, they were responsible for executing marketing strategies, designing communication, analyzing competition, maintaining external communication channels, positioning on social media, creating content, tracking metrics, and creating an action plan to meet marketing objectives. Laura also began working as a Consultora de Comunicación for ALIQUAM in 2021. In 2020, they worked as a Director Creativo for Trends Pills, and in 2019, they were a Marketing Communication Manager for Barbiz, where they were responsible for the brand image of Wineemotion and Cocktails Machine for Spain and Portugal, creating strategies and content for social media, promoting at fairs, and managing customer relations. In 2018, they worked as a Consultora de Comunicación for Virel SAS and as a Design and Communications for Comercial Nutresa. In 2016, they began their career as a Brand Specialist for Cabify.

Laura Fernandez has a comprehensive education history. Laura obtained a Master's Degree in Innovation and Management from the University of Valencia in 2021. Prior to that, they completed a Postgraduate in Trends Research at the University School of Design and Engineering of Barcelona in 2020. Laura also obtained a Degree in Graphic Communication and Advertising from Universidad de Medellín in 2018, where they specialized in branding. In 2011 and 2012, Laura attended Universidad EAFIT and obtained a degree in Business Administration. Additionally, they have obtained various certifications, such as Packaging para alimentos from Universidad EAFIT in 2017, Marketing Digital from IAB Spain in 2017, Ponente en Encuentro Departamental de Semilleros de Investigación from Universidad de Antioquía in 2017, Investigación en Comunicación y Relaciones Corporativas from Universidad de Medellín in 2017, and Finalista representando a la Universidad de Medellín en el 3er Concurso Interuniversitario de Derechos Humanos de la Personería de Medellín 2016 from Personeria de Medellin.