Gianluca Lupo

Gianluca Lupo is a seasoned marketing intelligence and performance marketing professional with extensive experience in managing significant advertising budgets and implementing advanced marketing strategies. Currently serving as the Marketing Intelligence Manager at Flix since April 2023, Gianluca previously held roles at OvalX and Oval Money, contributing to major projects such as AppsFlyer track setup and acquisition channel rebranding. Expertise includes PPC for financial products, display and app marketing, analytics, and custom reporting, with proficiency in tools like Google Analytics, Supermetrics, and Google Tag Manager. Educational credentials include a Master's degree in Communication Studies and a Master's degree in Global Marketing.