Inês Martins de Albuquerque

Inês Martins de Albuquerque is a seasoned professional with extensive expertise in sports sponsorship and brand partnerships. Currently serving as Global Senior Manager for Sports Sponsorship at Flix since October 2025, Inês leads the global Sports Partnership strategy, focusing on UEFA competitions. Prior experience includes managing sponsorships and partnerships at Betclic Group, where Inês developed innovative brand storytelling approaches, and serving as a Partner at Groove Digital, overseeing projects for international brands. Inês has also held roles at Globalbox, New Collective, Everything Is New, and NOS Alive Festival, contributing to digital marketing, public relations, and project management. Inês pursued education in Communication and Cultural Sciences at Universidade Católica Portuguesa and holds a technical degree in Events Management from Escola Comércio Lisboa.