Christina Salbini

Nordic Brand Manager

Christina Salbini is a seasoned marketing professional with extensive experience in brand management and innovation across multiple industries. Currently serving as the Nordic Brand Manager at Upfield since January 2022, Christina previously held several key roles at Electrolux, including Global Category Manager and EMEA Electric Hobs Product Innovation Manager, where the focus was on driving product innovation through cross-functional collaboration. Prior experience at PT. Unilever Indonesia consisted of various managerial positions, including Senior Brand Manager for Sunlight and Molto, where Christina successfully led brand growth and executed strategic marketing plans, alongside managing product lines and P&L responsibilities. Christina holds a Bachelor of Engineering in Computer Science from BINUS University, completed in 2009.

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