Hennieke Potman

Hennieke Potman is a seasoned professional in consumer and market insights, currently serving as the Global Consumer and Market Insight Manager at Flora Food Group since January 2023. Previously, Potman held the position of Global Consumer Insights Lead at PVH Corp., overseeing various qualitative and quantitative research projects that influenced strategic and tactical decision-making. Prior experiences include roles at G-Star RAW, Inter IKEA Group, RTL, Key-Net B.V., and Recapp BV, where Potman developed expertise in market analysis, brand tracking, customer behavior, and media production. Potman's educational background includes a Master of Arts in Film Studies and a Master of Arts in Media Studies from the University of Amsterdam.