João Faria

João Faria has extensive experience in digital marketing and e-commerce. João currently works at Upfield as the Digital Marketing & E-commerce Lead - Europe, where they drive the regional digital marketing and e-commerce agenda, translates strategies into actionable plans, and establishes a performance marketing framework. Prior to that, João worked at Pathfinder 23 as the E-commerce Director, providing consultative services in e-commerce, digital marketing, and technology solutions. João also has experience at Accenture as a Digital Marketing Project Lead, CRM Manager, and Digital Rollout Manager, overseeing various digital marketing projects and leading teams. João's previous roles include positions at Medtronic, MoneyGram International, Sykes, Croma Publicidade, GASIN Médica - Grupo Air Products, Universitatea Constantin Brâncoveanu, and Instituto Superior de Contabilidade e Administração do Porto. Overall, João has a strong background in digital marketing and e-commerce, with a focus on driving growth and profitability for organizations.

João Faria has a Bachelor's degree in Business Communication & Marketing from the Instituto Superior de Contabilidade e Administração do Porto, which they obtained from 2007 to 2011. João also attended the North Karelia University of Applied Sciences and the University Constantin Brâncoveanu in 2010, where they studied Marketing communications and Digital Marketing respectively. In 2015, they received certification in Lean Six Sigma from Medtronic, and in 2017-2018, they pursued Project Management studies at the Project Management Institute. João also holds a certification in Project Management Professional from the same institution.