Marketing and Brand Management

The Marketing and Brand Management team at Upfield is responsible for developing and executing innovative marketing strategies to elevate the brand presence of its plant-based products globally. The team conducts market research and consumer insights to inform product positioning, brand messaging, and promotional campaigns, ensuring that Upfield remains a leader in the plant-based food sector. With a focus on digital marketing, trade promotions, and brand management, they strive to engage customers and drive sales across diverse markets.