Florasis 花西子
Gabby YJ C. has a diverse work experience spanning multiple industries and roles. GABBY YJ is currently the President for Global Expansion at Florasis, a position they have held since May 2023. Prior to that, they were the Head of Beauty for China at Lane Crawford from August 2020 to May 2023. GABBY YJ also founded and served as the CEO of Mood Editing Cosmetics from August 2018 to August 2022. Gabby has experience in managing director roles, having worked at GVBM - Brand Management Ltd. from November 2017 to August 2020, where they represented KENDALL+KYLIE fashion label and TOAS Miracle Skincare brand in Asia. GABBY YJ has also held the position of Digital Marketing Manager at Giuseppe Zanotti Design from July 2015 to July 2016. Prior to that, they worked as a Marketing & Communications Manager at Pedder Group from February 2013 to January 2015, and as a Brand Marketing Manager at Europe Group from May 2011 to February 2013. GABBY YJ has experience in PR and marketing, having worked as a PR & Marketing Manager at Dynamic Network Alliance from September 2010 to March 2011 and as Asia Pacific PR & Marketing Manager at Alain Mikli Diffusion France from September 2006 to May 2010. Gabby started their career as an Account Executive at Ogilvy Public Relations Worldwide from June 2005 to July 2006.
Gabby YJ C. obtained a Bachelor's degree in Business/Managerial Economics from Shih Hsin University. This education was pursued between the years 2001 and 2005.
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Florasis 花西子
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Florasis is a cosmetics brand that explores wisdom in traditional beauty recipes, draws inspirations from Chinese arts and culture, and adopts modern technology to create natural nourishing, healthy and unique makeup products. Florasis was born in 2017 by the West Lake in Hangzhou, China. The brand founder, an enthusiast of flowers, herbs and traditional culture, wanted to create a cosmetic brand that inherits Chinese traditional arts and culture, with makeup products as the carrier of stories and inspirations of Eastern beauty. After working in the beauty industry for years, the founding team was inspired by the long-standing Chinese beauty culture after researching on historical documents and books - as early as thousands of years ago, Chinese people used various natural ingredients including flowers and herbs to decorate their faces in traditional formulas. Connecting the ancient and the modern, the team adopts innovative technology to rejuvenate traditional beauty formulas, and brings modern take on beauty traditions and aesthetics. Follow us on Social Media: @florasis.official