Elodie W. is an accomplished digital marketing professional with extensive experience in global user growth, digital strategy, and team leadership across various industries. Currently serving as Global Head of Digital Marketing at Florence, Elodie previously led as Global Head of Digital & Insights at WeAre8, driving user acquisition and retention strategies in multiple countries. Earlier roles include Head of Performance - Digital Marketing at Bendigo and Adelaide Bank, where Elodie managed comprehensive digital marketing initiatives, and Marketing & Operations Director at SingleView, establishing foundational marketing strategies. With a notable background at Google, Elodie contributed to localising products and empowering businesses to expand globally. Earlier positions also include Head of Performance at Low Cost Travel Group and Digital Media Account Manager at Jellyfish. Elodie holds an MA in Translation with Language Technology from Swansea University and a BA in English Language with Literature and Culture from Université Jean Moulin.
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