Maximo Alvarez was born in Havana, Cuba in 1948, the son of Spanish immigrants. In 1961 at the age of 13, he came to America as part of Operation “Pedro Pan.” He stayed in a children’s welfare home with Monsignor Bryan O. Walsh who was also the Catholic Priest responsible for the Operation in which over 14,000 children under the age of eighteen were given refuge from Communist Cuba. Maximo attended La Salle High School and was a part of the school’s very first graduating class in 1965. He then attended Belmont Abbey College in North Carolina from 1965 to 1967. In 1967 he transferred to Florida State University in Tallahassee, where he received his bachelor’s degree in 1969 and his Master’s degree in 1970.
Soon after graduation, Maximo began his career in the oil industry with Cities Services Oil Company (CITGO Petroleum) where he worked from 1971-1973. In 1973 Maximo switched to Mobil Oil Corporation working as a marketing representative in Tampa, Florida. In 1976, Maximo left the corporate life and decided on his first business venture as an independent entrepreneur opening Sunshine Citrus Corp. Sunshine Citrus enjoyed a successful 11 year run as a citrus gift packing and shipping enterprise. In 1987, when the expansion of I-595 caused Maximo to re-locate his business, he had the opportunity to purchase four underperforming gas stations from Southland Corp, (7-Eleven).
These four gas stations were the cornerstone of Sunshine Gasoline Distributors, Inc . From barely two hundred thousand gallons per month, Sunshine Gasoline grew to over half a billion gallons sold per year. As of today, Sunshine operates over 300 locations and supplies another 250 branded retail facilities (Chevron, BP, Shell, Citgo, Marathon and Exxon/Mobil). Sunshine Gasoline is one of the largest independent branded suppliers for all of their represented brands in the South Eastern United States. In 2016, CSP (Convenience Store and Fuel News) named Sunshine Gasoline as #31 in their “Top 101 Convenience Stores” list, which ranks the largest convenience store chains by store count in the United States and Canada.
Because of his humble beginnings, Maximo has always believed in helping the community as well as the industry in which he has spent most of his career. Maximo has been extremely involved in the Florida Petroleum Marketers Association and was elected Chairman of the Board in 2000 and inducted into its Hall of Fame in 2005. He has worked closely with the Petroleum Council as a tireless advocate for the industry and currently serves on the Florida Department of Agriculture and Consumer Services’ Florida Consumer Council. He has also received awards for his work in Hope for Vision and the Transplant Foundation. In 2006, Maximo became a trustee of Pedro Pan Group, a non-profit organization for immigrant children. In 2010, he was inducted into the Belmont Abbey Wall of Fame and later received a doctor’s degree honoris causa in 2015. He also serves as a trustee for The First Tee, a junior program that sets out to positively impact the lives of young people through the game of golf. Sunshine has been a constant sponsor of Miami Children’s Hospital and the Muscular Dystrophy Association. Maximo’s biggest dream was recently fulfilled when Centro Hispano Catolico opened its door to over 300 children. The Centro Hispano Catolico is a day care center for under privileged children created in honor of Monsignor Bryan O. Walsh. Maximo is a strong believer in the philosophy that every new generation must be better than the last. This philosophy is carried out by his legacy of generosity that began when he was thirteen years old. Ever grateful of the country that allowed him to be where he is today and proud of his success, Maximo states; “If I were to give back everything I have today, it would only be 10% of what was given to me”.
Maximo has been married to his wife, Esther, for over forty years and has three children, Sandra, Maximo Ricardo and Eduardo. His two oldest children are following in his footsteps, working at Sunshine Gasoline and his youngest child, Eduardo began his career as a mechanical engineer after his graduation from the University of Miami. Maximo and Esther are also the proud grandparents of Samuel, Eric, Lucas and Maximo Jose.
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