Tuba Altunterim

Tuba Altunterim is a seasoned marketing executive with extensive experience across multinational companies. Currently serving as Global Chief Marketing Officer at Flormar, Tuba leads brand transformation initiatives across over 70 countries, achieving notable profit growth and market share expansion. Prior experience includes pivotal roles at McKinsey & Company as a Management Consultant, where Tuba enhanced operations for major corporations, and at Coty as Chief Marketing Officer for the Middle East, Africa, and Turkiye, driving significant business growth. Tuba's extensive background at Procter & Gamble spans various leadership positions, where Tuba successfully executed innovative marketing strategies and achieved substantial savings through cost optimization. A graduate of Koç University with a Bachelor's degree in Business Administration, Tuba is recognized for transforming company cultures and increasing employee engagement.