Sara Wickman

Sara Wickman currently serves as Senior Integrated Marketing Manager for FloSports, focusing on FloCollege and FloTrack since September 2025. Prior to this role, extensive experience was gained at Fleet Feet from September 2018 to August 2025, progressing through various positions including Director of National Field Marketing. Earlier career experience includes several roles at New Balance from December 2011 to August 2018, culminating as Associate Product Manager for Performance Running Footwear. Sara also played for Ragsveds IF as a member of a Division I Swedish women's professional soccer team in 2011. Academic qualifications include a BA in Economics and Environmental Studies from Williams College, complemented by international study at the School for International Training in 2010.