Sérgio Ruffo is a skilled marketing analytics professional currently serving as the Marketing Analytics Coordinator at Fluency Academy since April 2024. With extensive experience in business and digital analytics, Sérgio has held key positions such as Business Analytics Manager at DP6, Senior Digital Analyst at XP Inc., and Business Intelligence Coordinator at Grupo Estado, where responsibilities included data collection, performance analysis, and supporting digital transformation. Educational qualifications include a Bachelor of Technology in Information Technology from Universidade Presbiteriana Mackenzie and a Bachelor’s Degree in Health and Physical Education/Fitness from Universidade Anhembi Morumbi.