Fluid
Kate Giles has experience working as an Administrative and Marketing Assistant at Fluid Studio. Kate also served as a Book Editor at Innovita, where Kate ghost-wrote and edited a book on treatments for the Top 25 Conditions. Additionally, Kate has worked as a PR Intern at Method Marcom Marketing and Communications and as an Account Executive at Bradley Public Relations Agency. Kate's background includes being a Chiropractic Assistant at Bountiful Family Wellness Center and a PR Intern at Utah Flash. Kate holds a Bachelor of Art in Communications: Public Relations from Brigham Young University.
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Fluid
Fluid is a full-service marketing firm focused on driving real growth. Marketing as a discipline has transformed dramatically in the past 15 years. What was once primarily a creative undertaking has become a cross-functional discipline rooted in strategy, creativity, data science, statistics, and machine learning. Impact used to be ambiguous, now it is largely quantifiable. Marketers now have access to more data and technological sophistication than every other function in business combined. As a result, effective marketing requires a cross-functional skill set that few traditional advertising agencies possess. Our partnership is built for this new world. Our team includes strategy consultants, data scientists, statisticians and creative talent that has worked for some of the largest companies in the world. We approach growth opportunities with a strategic lens, understanding market fundamentals (e.g., competition, trends), customer insights (e.g., demographics, jobs to be done) and business economics (e.g., unit economics, margin expansion) well ahead of launching creative and paid media campaigns. Our senior team partners with a limited number of clients who are focused on building great brands over the long-term. Our combination of capabilities means we define success the same way our clients do: real growth.