FluidLogic is a growing startup at the intersection of hydration and wearable technology and creating products for a variety of different vertical markets, including the U.S. Military. We provide “hydration for the human race” by building intelligent, cutting-edge Active Hydration™ systems for active people doing active things.  
Born in Motorsports & Powersports, our products are now relied on by winning NASCAR, IndyCar, Trophy Truck, and other professional racing teams. 

Automotive

Military

Wearables

FluidLogic®

FluidLogic®'s headquarters in El Segundo, CA, United States

Ed Jaeger

Doug Robinson

Leo Battersby

Joi Johnson

Val Zhulali Watkins

Juan Benitez

The Engineering Team at FluidLogic is responsible for designing, developing, and optimizing innovative Active Hydration™ systems that seamlessly integrate hydration technology with wearable devices. This multidisciplinary team works collaboratively to create prototypes, ensure software functionality, and enhance user experience, all while meeting the unique demands of various markets, including professional motorsports and military applications. Through their expertise in engineering, software, and human factors, they are dedicated to advancing hydration solutions for active individuals.

Engineering Team

The Leadership Team at FluidLogic guides the company's strategic direction, leveraging expertise from various sectors to drive growth and innovation in hydration technology. Comprising the CEO, senior vice presidents, and vice presidents across key functional areas, the team collaborates to align marketing, software development, federal programs, and financial management with FluidLogic's mission of delivering intelligent Active Hydration™ systems to diverse markets, including specialized sectors like the U.S. Military and professional motorsports.

Leadership Team

The Marketing Team at FluidLogic® is responsible for developing and executing strategies that enhance brand visibility and drive product adoption across various markets. They craft compelling narratives around Active Hydration™ systems, leveraging insights from high-performance sectors like motorsports and the military to resonate with targeted audiences. Through innovative campaigns and partnerships, they aim to position FluidLogic as a leader in hydration technology for active lifestyles.

FluidLogic®

Org chart

Teams

Engineering Team

Leadership Team

Marketing Team

Offices

FluidLogic®

Org chart

Teams

Engineering Team

Leadership Team

Marketing Team

Offices

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