Emanuele Sansonna is an experienced professional in product management and consumer insights, currently serving as the Virtual Sports Product Lead for Italy at Flutter Entertainment Plc since October 2022. Previously, Emanuele held the role of Consumer and Business Insight Manager at British American Tobacco from November 2018 to September 2022, where responsibilities included generating insights from diverse data sources, managing consumer tracking projects, and developing advanced analytical tools. Emanuele also has expertise as a Product Project Manager at Betsson Group, focusing on marketing strategy and brand effectiveness, and worked at IGT in various marketing roles related to sports betting and interactive games. Emanuele's educational background includes a Master's and Bachelor's Degree in Business Management from the University of Rome Tor Vergata.
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