Shane Walsh

Shane Walsh is an experienced marketing technology professional currently serving as the Head of Digital & MarTech at Flutter Entertainment Plc, focusing on Betfair International since July 2021. With a strong background at Paddy Power Betfair since January 2014, Shane has held various leadership roles, including Head of Marketing Technology and Senior AdTech & Conversion Manager, overseeing AdTech and conversion optimization initiatives. Responsibilities have included selecting marketing solutions, managing ad operations, and developing conversion optimization strategies. Shane began a career in digital marketing with an internship at Betfair in January 2014 and holds a Bachelor’s Degree in Business and Marketing from Waterford Institute of Technology.