Steve Birch

Steve Birch currently serves as the Chief Commercial Officer for Sky Betting & Gaming and tombola at Flutter Entertainment, a position held since June 2022. With a career spanning over 15 years at Sky Betting & Gaming, Steve has held various roles, including CEO and Managing Director, where leadership of cross-functional teams focused on enhancing customer experiences was paramount. Additionally, responsibilities as Commercial Director involved developing marketing strategies to optimize campaign execution and return on investment. Steve's analytical background is reinforced by a Bachelor's degree in Mathematics and Statistics from Lancaster University and early career roles in marketing and business insight.