FLX
Helena Eidvall is an experienced Business Developer and Executive Producer at FLX, a leading Swedish production company, since February 2018. Helena has successfully set the strategy for the newly established Branded Content department. Prior to FLX, Helena worked at OTW from August 2014 to January 2018, where responsibilities included leading the creation of innovative concepts and campaigns, as well as managing budgets and projects as an Executive Project Manager. Helena's background also includes project management for the TV show "Stjärnorna på slottet" at Meter Film & Television, and experience as a reporter and segment producer on various shows. Helena has held positions such as Creative Director's Assistant for the Eurovision Song Contest at SVT and Editor in Chief for Reversen at Föreningen Uppsalaekonomerna. Educational qualifications include a Master's degree in Journalism and a Bachelor's degree in Business Administration and Management from Uppsala University.
FLX
FLX is a leading Scandinavian production company in scripted series, feature film, non-scripted TV and commercials. Headed by partners Felix Herngren and Pontus Edgren, and majority-owned by SF Studios, FLX is one of Scandinavia’s largest and fastest growing prodcos. Previous scripted productions include: Quicksand (Netflix), Blinded (C More), Bonus Family (SVT), Solsidan (TV4), Boy Machine (C More), The Simple Heist (TV4), Second Ride 1-2 (SVT), Grotesco season 3 (SVT), Bert (TV4), Happy at Sea (TV4), Trigger Men (C More) LasseMajas detektivbyrå (C More), The Unlikely Murder (Netflix), Love & Anarchy 2 (Netflix), The Dark Heart (Discovery), Anxious People (Netflix), Vi i villa (Discovery), Likea (C More), Meningen med Livet (Viaplay), Leva Life (Viaplay), Toppen (Amazon), Vuxna Människor (TV4), The Breakthrough (Netflix) & Jana - Märkta för livet (Viaplay). Previous feature films include: The 100-Year-Old Man Who Climbed Out the Window and Disappeared (Disney Nordics), The 101-Year-Old Man Who Skipped Out on the Bill and Disappeared (Disney Nordics / Netflix), Solsidan The Movie (SF Studios), Bert’s Diary (SF Studios), The Jonsson Gang (SF Studios / CMore), Day by Day (CMore), Comedy Queen (SF Studios) and Länge Leve Bonusfamiljen (SF Studios) . Non-scripted series include productions for all major Swedish broadcasters such as Komiker utan Gränser (SVT) Samhällskollaps (SVT), Barncancergalan (Kanal 5), Landet Lyckopiller (SVT), Luuk & hallberg (SVT), Herngrens husbil (TV7) and Toppmötet (SVT, hosted by former Prime Minister Fredrik Reinfeld and former UN Deputy Secretary General Jan Eliasson). FLX is also a major producer of commercials and branded content and works with leading brands such as DN, IKEA, Generation Pep, FELIX, Pensionsmyndigheten, VISA, Tetra Pak and Ikano.