FLYDE
Luigi Mallardo is a seasoned professional with extensive experience in revenue leadership and go-to-market strategies, primarily in the SaaS sector. Currently serving as CRO and GTM Leader at Woffu since February 2016, Luigi played a crucial role in building revenue teams and guiding the company through its acquisition by Visma. In addition to this, Luigi is an active angel investor in several startups, including Emendu and FLYDE, and serves as CRO for glo™, a British American Tobacco initiative focused on innovative tobacco alternatives. Luigi also founded the Barcelona chapter of Pavilion and is an adjunct professor at IE Business School, where insights on SaaS and recurring revenue models are shared with non-tech entrepreneurs. With a strong educational foundation from New York University and Università degli Studi di Napoli Federico II, Luigi leverages over 20 years of experience to drive customer-centric and profitable growth for various companies in Europe, the US, and Latin America.
This person is not in any teams
FLYDE
Most businesses are not using the power of their data stack properly which can cause a revenue loss of 4-7% each year. We built FLYDE SaaS platform to help consumer brands and retailers that already have an advanced tech stack (CRM, e-commerce platform, marketing automation software, retail tracking technology, digital marketing campaigns, etc) but they still experience pain or tension in two situations: Data dispersion. Companies that have their data sources in silos and disconnected from each other. FLYDE is the easiest and most accessible customer data platform able to connect all your data sources and deliver a customer control panel with a 360 granular view of your customer base, on which you can act on in real time. Predictions through last century systems. In many cases even with a good connection between the data sources, businesses deploy predictive models sporadically and through systems of the last century. FLYDE has embedded its own AI/ML-driven predictive models into the platform that help increase customer retention and life time value by 20%, maximize lead to sale conversion and ultimately increase profits and ROAS by 43%. We are much more than a CDP (Customer Data Platform) and with 15+ years of experience in creating and implementing big data technology solutions, we have as distinctive assets: (1) the accessibility and accuracy of our AI, (2) the smart and actionable segmentations that drive customer activation with higher ROI and (3) a world-class customer success approach to serve our client organisations.