Alan Shoucair

Alan Shoucair has a diverse work experience spanning several industries. Alan is currently working at Flywheel Digital as the Director of Analytics & CRO, where they oversee the analytics and conversion rate optimization efforts. Prior to this role, they were a Senior Growth Lead and Growth Lead at the same company.

Before joining Flywheel Digital, Alan worked at GrantMe as the Head of Marketing. In this role, they focused on growth hacking strategy, performance marketing, and branding. Alan was responsible for funnel optimization, testing, budgeting, lead capture, and nurturing through various marketing channels.

Alan also served as the Digital Marketing Manager at TOIT Events. In this position, they developed and implemented sales strategies, performance growth tactics, and community management initiatives. Alan was responsible for Google and social media ads, email marketing, analytics, SEO, content creation, and social media management.

At Trendsetera, Alan worked as the Media Associate Director & Strategy Analyst. During their tenure, they played a key role in media planning and analysis.

Earlier in their career, Alan worked at NINJA* as an Account Manager overseeing multiple brands and as an Account Executive. Alan managed projects, ensured customer success, and implemented traceable objectives for brands such as Adidas, Jagermeister, Jose Cuervo, and The Macallan.

Alan's earliest work experience was at CTT EXP & RENTALS, where they served as a Data Manager & Camera Assistant for film productions, TV shows, and ads. Alan gained extensive knowledge in various production areas, software, cameras, and related equipment.

Overall, Alan Shoucair's work experience demonstrates a strong background in analytics, growth hacking, performance marketing, and strategic marketing management.

Alan Shoucair pursued their education in the field of marketing, advertising, and design. From 2009 to 2014, they attended CENTRO diseño | cine | televisión, where they earned a Bachelor's degree in Marketing & Advertising. In 2018 and 2019, Alan attended RED Academy, focusing on Digital Marketing. Additionally, Alan obtained several certifications, including the Verified International Academic Qualifications from the World Education Services in April 2020, the Inbound Marketing certification from HubSpot in December 2020, and the Google Ads Search Certificate and Google Analytics Individual Qualification from Google in March 2019 and January 2019 respectively.