Sabine Hoover

Chief Marketing Officer at FMI

Sabine Hoover has extensive work experience in marketing and content strategy. Sabine is currently the Chief Marketing Officer at FMI, where they lead the marketing team and works closely with the executive team to grow the brand and business. Sabine is responsible for developing and guiding the firm's overall marketing strategy, as well as leading a corporate-wide content strategy.

Prior to their current role, Sabine was the Director of Marketing Strategy & Insights at FMI, where they led the marketing team and supported the investment banking and consulting business units. Sabine was responsible for aligning go-to-market strategies with the company's strategic initiatives, as well as spearheading a comprehensive rebrand and developing thought leadership efforts.

Sabine's previous experience at FMI includes roles such as Content Director and Content Manager. As Content Director, they led the company's content and thought leadership efforts, collaborating with stakeholders and the marketing group to define and execute the corporate content strategy. Sabine was also the Chief Editor for FMI's flagship publication, the FMI Quarterly. As Content Manager, Sabine oversaw thought leadership and content initiatives for FMI's consulting group, focusing on elevating the brand and driving awareness.

Before joining FMI, Sabine worked as a Senior Research Consultant, specializing in market research for a variety of stakeholders in the construction industry. Sabine led and conducted research engagements, collaborating closely with clients and industry leaders.

Sabine began their career as a Senior Research Analyst at AMERICEC Inc. and an Environmental Analyst at the Redlands Institute for Environmental Design, Management, and Policy.

Sabine Hoover completed their Master's degree in Geography and Hydrology from the University of Bern, Switzerland, from 1993 to 1999. During their studies, they also spent a year at the Research Institute Maurice-Lamontagne in Quebec, Canada, focusing on Oceanography and Hydrology from 1996 to 1997. Additionally, they obtained a Professional Certificate in Geographic Information Systems from the University of California, Riverside in June 1999.

Links

Timeline

  • Chief Marketing Officer

    January, 2022 - present

  • Director Marketing Strategy Insights

    August, 2020

  • Content Director

    November, 2015

  • Content Manager

    November, 2014

  • Senior Research Consultant

    September, 2004