Bo Höjdefors

Bo Hu is an accomplished professional with extensive experience in marketing and analytics within the financial services sector. Currently serving as General Manager, Direct to Consumer at Bestow Life Insurance since February 2022, Bo previously held key positions including Vice President of Growth & Analytics at Oportun, where significant improvements in digital marketing strategies were achieved, and Head of Marketing Strategy and Analytics at Affirm, where marketing frameworks were developed. Prior roles include leading digital growth marketing efforts at Credit Karma and various analytical positions at Capital One, demonstrating a strong foundation in strategic planning and performance optimization. Bo holds a Bachelor of Science in Chemical Engineering from Cornell University.