Barbara Martial

Barbara MARTIAL is a seasoned web analyst with extensive experience in web analytics and digital performance management. Currently serving as Responsable web analyse at Fnac Darty since June 2016, Barbara has honed expertise in user journey analysis, KPI definition, A/B testing, and data quality assurance. Previous roles include web analyst positions at Figaro Classifieds, where responsibilities encompassed weekly and monthly reporting, training users, and managing tracking tools, as well as at Easyvoyage, focusing on performance analysis and marketing budget management. Barbara's career began at Bouygues Telecom as a project manager, contributing to analytics and web project launches. Barbara holds a Master’s degree in Gestion et Marketing franco-allemand from Paris Sorbonne III.