Tess Oatts

Tess (Coleman) Oatts is an experienced professional in consumer insights and market research, currently serving as Consumer Insights Manager at GoTo Foods since September 2023, focusing on specialty brands such as Cinnabon and Jamba. Previously, Tess held the position of Manager of Corporate Research, Data & Insights at Warner Bros. Discovery, contributing to the Wizarding World/Harry Potter franchise. Tess's extensive background includes managerial roles at Cartoon Network and Healthgrades, where strategic market insights supported client growth in healthcare. Tess's career began at Venadar, turning market intelligence into actionable strategies for Fortune 500 companies. Tess earned a Bachelor of Business Administration in Marketing from The University of Georgia and participated in the Institute for Leadership Advancement.