Folio Fine Wine Partners
Irene Habermeier is a seasoned marketing professional with extensive experience in the fine wine industry. Currently serving as Senior Director of Marketing and Brand Director at Folio Fine Wine Partners since October 2007, Irene oversees the Velocity portfolio, which includes 14 premium to ultra-luxury wine brands such as Piper-Heidsieck and Donnafugata. Prior experience includes a role as Brand Manager at Constellation Wines U.S., where management of national premium wine brands generated over $25 million in gross sales. Additionally, Irene worked as Director of In-store Marketing for Black Angus Steakhouse, focusing on beverage marketing for a national casual dining chain. Educational achievements include pursuing a WSET degree at Napa Valley Wine Academy and a B.A. in Communications/Advertising from California State University, Fullerton.
Folio Fine Wine Partners
Folio is a full-service importer and marketing agency that manages a collection of exceptional wines worldwide. Our goal is to become the preeminent purveyor of fine wines from the world's premier and emerging wine regions. The Michael Mondavi family established Folio Fine Wine Partners in 2004 with the goal of bringing exceptional and distinctive wines to American consumers. Today, we are an importer, fine wine agency and producer of quality wines. We manage a diverse portfolio that spans 7 countries, 4 continents and every premium price point, and we’re fortunate to work with family wineries who share our passion for making great wine. Wine has been the Mondavi family business for 4 generations. It began with Cesare Mondavi, an Italian immigrant, who established a grape growing business in Lodi, California during Prohibition. Our Napa Valley roots were established in 1943 when the family purchased the historic Charles Krug winery. Cesare’s son, Robert, later started his own winery with Michael, his eldest son. Robert Mondavi Winery helped establish California as the premier winegrowing region it is today. Now the legacy continues with Folio Fine Wine Partners.