Fondazione Bologna Welcome
Giovanni Arata is an accomplished professional with extensive experience in communication, data management, and social media strategy. Since May 2017, Giovanni has served as the Head of Data and Communication at Bologna Welcome s.r.l., while also being a Research Fellow at the Nexa Center for Internet & Society since June 2013, focusing on Internet Science and social media use by institutions. Giovanni's previous roles include Social Media Manager for APT Servizi Emilia Romagna, contributing to award-winning projects aimed at enhancing digital presence for the Emilia Romagna Region Tourist Board. Giovanni has also worked as a Project Manager for the Fondazione Alma Mater and has contributed to various publications, including Punto Informatico and Nova24. Giovanni holds a PhD in communication from UC San Diego and a Doctor of Philosophy in Information from Università di Trento, among other academic qualifications.
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Fondazione Bologna Welcome
Bologna Welcome is the DMO for Bologna. We promote Bologna and attract visitors, events and businesses to the city. Our aims are: - to build Bologna’s international identity and reputation. - to maximize travel and tourism opportunities throughout the whole metropolitan area - to spread the dynamic images of Bologna around the world through the new city brand “is Bologna” What we do: - We are the ultimate resource for visitors and residents to find everything they need about what to do and see in Bologna and its metropolitan area - We provide services like hotel booking, train ticketing, tours booking, special packages,… through the in-house travel agency "BW Incoming". - We work to strengthen Bologna’s position as one of the Italy’s must see destination. - We run conventional and digital marketing and PR campaigns domestically and internationally to encourage prospective visitors to book a trip. - We manage an array of communication channels including: the Bologna tourism official website www.bolognawelcome.com, social media channels, official Bologna Information centers (in Piazza Maggiore and G. Marconi International Airport arrivals area) - We work with domestic and international leading tour operators to ensure they have the latest information about Bologna’s tourism offer and we also offer them tailor-made solutions. - We house the city’s official Convention Bureau. We offer a total event solution service for event organizers, such as: advice on planning meetings, conferences, events, exhibitions, incentives in Bologna. - We mange and promote Palazzo Re Enzo one of the city’s most prestigious venues of Bologna - We cooperate with the Alma Mater Studiorum - Bologna University attracting international students to the most ancient university in the Western World.