Fondazione Bologna Welcome
Patrik Romano is an experienced professional in the tourism and marketing sectors, currently serving as the Managing Director at Fondazione Bologna Welcome since January 2024 and a Board Member of the City Destinations Alliance since April 2023. Previously, Patrik held the position of Managing Director at Bologna Welcome from May 2014 until January 2024 and General Manager at BolognaCongressi from January 2006 to April 2014. Earlier roles include Marketing Director at BolognaFiere from January 2000 to December 2005 and International Marketing Manager at Habitat (Ikea Group) from July 1995 to June 1999. Patrik completed a degree at Università degli Studi di Torino between 1989 and 1995.
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Fondazione Bologna Welcome
Bologna Welcome is the DMO for Bologna. We promote Bologna and attract visitors, events and businesses to the city. Our aims are: - to build Bologna’s international identity and reputation. - to maximize travel and tourism opportunities throughout the whole metropolitan area - to spread the dynamic images of Bologna around the world through the new city brand “is Bologna” What we do: - We are the ultimate resource for visitors and residents to find everything they need about what to do and see in Bologna and its metropolitan area - We provide services like hotel booking, train ticketing, tours booking, special packages,… through the in-house travel agency "BW Incoming". - We work to strengthen Bologna’s position as one of the Italy’s must see destination. - We run conventional and digital marketing and PR campaigns domestically and internationally to encourage prospective visitors to book a trip. - We manage an array of communication channels including: the Bologna tourism official website www.bolognawelcome.com, social media channels, official Bologna Information centers (in Piazza Maggiore and G. Marconi International Airport arrivals area) - We work with domestic and international leading tour operators to ensure they have the latest information about Bologna’s tourism offer and we also offer them tailor-made solutions. - We house the city’s official Convention Bureau. We offer a total event solution service for event organizers, such as: advice on planning meetings, conferences, events, exhibitions, incentives in Bologna. - We mange and promote Palazzo Re Enzo one of the city’s most prestigious venues of Bologna - We cooperate with the Alma Mater Studiorum - Bologna University attracting international students to the most ancient university in the Western World.