Alecia Purser

Alecia Purser is an experienced professional in sales, marketing, and customer insights, currently serving as Programme Lead for Farmer Investment and Financial Tools at Fonterra since June 2021. Previous roles at Fonterra include Sales and Marketing Manager for Price Risk Management and Customer Loyalty & Insights Manager for Farm Source. Prior to Fonterra, Alecia held the position of Group Account Director at Smart Loyalty and Account Director in Foodservice at BI WORLDWIDE. Alecia's career began at Air New Zealand as Loyalty Partnership Manager, followed by various business management roles at Daymon Worldwide. Early experience includes serving as Assistant Brand Manager at Campbell Arnott's. Alecia holds a Bachelor of Commerce with Honours in Marketing Management from the University of Otago.