Desheng Xu

Desheng Xu is an experienced professional in product development and innovation, currently serving as the Director of New Product Development at Fonterra since November 2017. In this role, Desheng has successfully built a high-performing team encompassing various functions such as R&D, consumer science, and project management, while also contributing to the Co-op Innovation Committee to drive Fonterra's innovation strategy. Previously, Desheng held the position of Senior Manager at PepsiCo in China, where strategic business growth was fueled through innovation pipeline development across multiple business functions. Desheng's career began with significant roles at Mondelēz International and Unilever, progressing from technical scientist to platform technical leader, showcasing a strong ability to align technology with consumer preferences. Academic qualifications include a PhD in Chemistry and an MSc in Materials Science and Engineering from The University of Manchester, alongside a BSc in Polymer Materials Science and Technology from Dalian Polytechnic University.