IS

Iyanuoluwa Soyemi

Marketing Manager at Food Concepts PLC

Iyanuoluwa Soyemi is an experienced marketing professional with a strong background in brand management and digital marketing. Currently serving as the Marketing Manager at Food Concepts PLC since January 2020, Iyanuoluwa leads the development and execution of annual marketing plans, focusing on brand campaigns and performance analysis. Previous roles include Brand Activation Specialist at Food Concepts PLC, where innovative BTL marketing campaigns were executed for brands like Chicken Republic, as well as positions at Dotts Media House and GDM GROUP, managing digital campaigns and experiential marketing projects for major FMCG brands. Iyanuoluwa began the career as an English Instructor and Project Coordinator, and holds a Certificate in Professional Marketing from CIM and a bachelor's degree in International Relations from Obafemi Awolowo University.

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Food Concepts PLC

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Food Concepts Plc is a leading multi-brand QSR group, operating three of Nigeria’s most loved brands, Chicken Republic, PieXpress and The Chop Box. We commenced operations in 2000 with the vision to be the most loved quick-service restaurant and baked goods brands across West Africa. The business is focused on the mass market and operates across 25 Nigerian states, as well as in Ghana. Food Concepts has grown rapidly from 58 stores in 2015 to over 240 stores today, disrupting the Nigerian QSR sector with an affordable value proposition and demonstrating exceptional financial and operational performance across economic cycles. Food Concepts is managed by a young, dynamic and highly focused team, with experience that spans business management, food operations, people management, supply chain management, marketing and financial management. We maintain a strong commitment to operating responsibly as a business, focused on developing local talent, and driving diversity and inclusion across the company. We currently employ over 6,000 people and many more through our supply chain, which is 99% localised. Women comprise 51% of the workforce and 57% of the management team. We constantly develop and refine our systems and processes to leverage new business opportunities that deliver excellent returns on investment to our shareholders. We focus on the preparation and consistent delivery of high-quality food products and create contemporary ambient restaurant environments. Exceptional customer service and added value are our key ingredients.