Sarita Ribeiro

Sarita Ribeiro has over 20 years of experience in various roles at BAT (British American Tobacco) and Foodpairing®. Sarita is currently serving as the Chief Marketing Officer at Foodpairing®, starting in 2022. Previously, at BAT, Sarita held several global leadership positions, including Global Category Director - New Categories, Global Brand Director - Lucky Strike & Rothmans, and Global Brand Director - Kent. Sarita was also the Head of Brands for BAT Brazil, overseeing a portfolio of 10 brands and driving market share growth. Sarita's experience includes brand strategy, marketing mix development, product pipeline management, and successful global launches. Sarita has a proven track record of delivering double-digit sales and volume growth, enhancing brand equity, and increasing digital presence.

Sarita Ribeiro holds a Bachelor's degree in Social Communications from the Federal University of Rio de Janeiro. Sarita also completed an Executive MBA at Fundação Dom Cabral. No specific years are provided for either of their educational experiences.