Homa Bababashi

Director Commercial Operations at Foodpanda

Homa Bababashi has a diverse and impressive work experience spanning over a decade. Homa is currently serving as the Director of Commercial Operations at foodpanda, where they oversee and leads operations across the region. Homa is responsible for driving revenue growth, implementing strategies to maximize sales and operational efficiencies, and managing the regional P&L. Homa has successfully launched the first non-commission revenue team for long-tail vendors, resulting in significant annual revenue in multiple countries.

Prior to their role at foodpanda, Homa worked at Majid Al Futtaim as the Head of the B2B Department. During their tenure, they established the department, created processes, completed market surveys, and negotiated prices for basic goods sold to local grocery stores, restaurants, and cafes.

At Rocket Internet SE, Homa held the position of Partnerships Manager, where they pioneered the creation of the Partnership Marketing department. Homa designed and sold marketing packages to existing vendors, generating substantial revenue. Additionally, they served as a Senior Category Manager, responsible for developing category strategies and conducting market research.

Homa has also worked at Oshanak Chain Stores Company as a Category Manager, where they successfully launched the Confectionary and Beverage categories, increased shelf share, and improved sales through in-store campaigns and negotiations with suppliers. Earlier in their career, they worked as a CRM expert at Osvah Pharmaceutical Company, managing customer relationships and implementing strategies to improve customer engagement and satisfaction.

Overall, Homa Bababashi has consistently demonstrated leadership, strategic planning, and operational excellence throughout their career.

Homa Bababashi holds a Master of Business Administration (MBA) degree in Marketing and Strategy from Mahan Business School. Homa completed their MBA program between 2011 and 2013. Prior to that, Homa obtained a Bachelor's degree in Statistics from Payame Noor University through distance education, spanning from 2003 to 2008. In addition to their formal education, Homa obtained certifications in Data Analysis for Management from The London School of Economics and Political Science (LSE) in 2022 and Advanced Open Water Diver from PADI in 2020.

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Previous companies

Majid Al Futtaim logo

Timeline

  • Director Commercial Operations

    March, 2023 - present

  • Head Of Commercial Operations

    October, 2019