Rida Ali

Rida Ali is a seasoned professional with extensive experience in retail and operations management, currently serving as Head of Operations - Q-Commerce at foodpanda since January 2024. Prior to this role, Rida was the Head of Merchandise Planning for Fashion Apparel & Accessories at Imtiaz Super Market from January 2020 to January 2024. Rida's career includes positions as Business Unit Head for Women Undergarments & Home Textile at ChaseUp Shopping City and Retail Buyer and Merchandise Planner for various brands at AK Marketing. Notable achievements include overseeing the women'secret brand in Pakistan and managing multiple outlets for Lifestyle. Previous roles also encompass Group Brand Manager for Hyeworth Pakistan, focusing on premium beauty brands, and early career experience as a Product Designer & Space Planner at Habitt. Rida holds an MBA in Marketing from the Institute of Business Management and a B.Design in Industrial Design from Karachi University.