Foodvalley NL
Jeroen Willemsen is an experienced professional in the field of sustainable food systems and plant-based innovation. Currently serving as the Innovation Lead for Protein Shift at Foodvalley since April 2019, Willemsen has contributed significantly to the development of an international network promoting sustainable food practices. As the Founder and Spokesman of the Green Protein Alliance since May 2016, Willemsen accelerates the consumption of plant protein on a global scale. Additional roles include serving as a Business Consultant focused on vegetarian and plant-based solutions at Food for Impact, and previously founding Het Planeet, an organization dedicated to sustainable protein production. With a strong background in business development from positions at Ojah b.v., TOP b.v., and Wageningen UR, along with an MSc in Chemical Technology from the University of Twente, Willemsen combines scientific expertise with commercial acumen to drive innovation in the food industry.
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Foodvalley NL
“In 2050 our food system needs to offer food security to ten billion people worldwide. Tasty, affordable, healthy and sustainable food, produced with respect for animals and our planet. It is a major challenge but one that is achievable if we join forces and shape the future of food together. Since 2004 Foodvalley NL has been developing and strengthening an international ecosystem of organizations that work together to realize the transition to a sustainable food system. We work closely with corporates, SMEs and governments at every level, and with renowned educational and research institutions. Members of the Foodvalley ecosystem challenge, support and connect with each other. Together, we set the agenda and initiate and develop programs to scale up innovations more quickly and help companies to develop and grow more swiftly. The new activities that we foster generate international interest and create a flywheel of scientific development and economic growth that brings benefits for all. Help us to accelerate the transition to a sustainable food system and, at the same time, help your company to accelerate innovation and business development. Foodvalley Members have access to the best facilities, resources across a wide scope of industries and disciplines and to potential investors and partnerships worldwide. Join us and benefit from all the advantages of a Foodvalley membership. We need to work together to realize breakthrough solutions that lead to structural system change – for our own future and that of generations to come.” Marjolein Brasz, Managing Director Foodvalley NL