Alissa Burnett

Alissa Burnett is a seasoned marketing and customer strategy expert with extensive experience in the retail sector, currently serving as Senior Director of CRM Strategy at Foot Locker since July 2016, focusing on customer acquisition and retention to achieve business targets. Previously, Burnett held multiple senior roles at Foot Locker, including Senior Director of Digital/Customer Strategy, where strategic alignment and global transformation were priorities, and Senior Director of Marketing and eCommerce, overseeing all marketing efforts in Canada. Earlier experience includes Directorship of Digital Marketing at Footlocker.com/Eastbay and various account management positions, as well as a role as Senior Business Analyst at Target Corporation. Alissa Burnett holds a Bachelor of Arts in Journalism from the University of Wisconsin-Madison and graduated as Valedictorian from New Holstein High School.