Footprints AI
Mihai Lazar has a diverse work experience spanning multiple industries and roles. Mihai is currently serving as the Head of Customer Success at Footprints AI, where they oversee the offline-to-online retail media platform. Prior to this, they worked as the Commercial Director at White Cell Technologies from January 2021 to October 2022. Mihai also gained experience as a Project Manager at Virtualized from March 2020 to January 2021.
Before their current roles, Mihai held various positions at GoTech World, Bucharest Tech Week, and Universum Events, where they served as a Partnerships Manager and Key Account Manager from 2014 to 2021. Additionally, they worked as a Field Director at Excite Media in 2013.
Mihai's early career included positions such as Internship Program Coordinator at the College of Management - National University of Political and Administrative Studies from March 2012 to April 2013, and Coordinator at BizMasters from November 2011 to April 2013. Mihai also gained experience as an Event Organizer at Colors in Projects in January 2013.
Mihai Lazar completed their education in chronological order, starting with a Certificate in IT from High School Tudor Vladimirescu, where they studied Mathematics and Informatics from 2005 to 2009. Mihai then pursued a Bachelor's degree in Business Administration and Management at the Faculty of Management - National University of Political Studies and Public Administration from 2010 to 2013. Later, they obtained a Master's Degree in Business Engineering and Management from the Economic Engineering in Industrial Activities program at University Politehnica of Bucharest, attending from 2013 to 2015.
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Footprints AI
Footprints is one of the most advanced AI-driven Retail Media platforms in the world, helping physical retailers generate a new high profit margin revenue in 3 months or less. Retail Media will be a $100 billion market by 2025. This means that 1 in 4 dollars in digital ad spend will be on media platforms that leverage intent-based customer behavior data. Footprints is part of the global Microsoft Pegasus program, a cohort of 12 high-impact AI startups worldwide with the most viable solutions to transform the physical retail model into an AI-driven business model. Footprints' unique technology enables physical retailers to turn anonymous traffic into profitable, predictable audiences by leveraging our proprietary offline-to-online behavioral data fusion, artificial intelligence and algorithmic automation. Since 2017, Footprints has pioneered AI technologies that enable physical retailers to: - Enable an automated omnichannel retail media service - Become the brand of choice in local communities - Expand more profitably into new local communities Footprints is currently working with Tier 1 retailers and retail properties to transform their offline and online visitors into retail media. Every day, Footprints orchestrates and processes billions of visits, searches, and purchases from offline and online retail environments for YOU, to meet your customers' needs better than ever before. The result? A seamless shopping experience, more customers, more sales, and a new high profit margin revenue. Retail Media is the #1 priority for retailers everywhere, who can now offer personalized and curated content to their customers around the world. Are you ready to deliver more value? Schedule an appointment today!