Frieze
Melissa Goldberg has an extensive work experience in the field of media sales and marketing in the arts and culture industry. Melissa joined Frieze in 2017 and currently holds the position of Head of Digital Media Sales (Global) & Media Sales (Americas & Asia Pacific). Melissa'sresponsibilities include leading advertising and media sales, collaborating with clients on marketing and PR strategies, and managing top-spending advertising accounts. Prior to that, they worked at Frieze in various roles including Head of Media Sales (Americas & Asia Pacific) and Media Sales & Partnerships (Americas & Asia Pacific). Before joining Frieze, Melissa worked as Associate Publisher and Advertising Sales Manager at Frieze from 2011 to 2016. Melissa also gained experience as a Sales Development Manager at Time Magazine & Fortune Magazine, where they produced branded content proposals for top accounts such as Shell, Chivas, Rolex, Longchamp, and Star Alliance. Before that, they worked at ForYourArt as an Integrator & Communications Director and at LA Opera as a PR Manager. Melissa started their career at Hammer Museum as a Communications Manager, where they promoted and confirmed editorial for major exhibitions and cultural programs, as well as managed marketing materials and the members magazine.
Melissa Goldberg completed their education at University of California, Berkeley from 1997 to 2001, earning a BA degree in English. Prior to that, they attended Harvard-Westlake School from 1991 to 1997, although no specific degree or field of study is mentioned for this period. In addition to their formal education, Melissa obtained a certification in the Leadership Foundations Program from Endeavor in October 2022.
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Frieze
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Frieze is a media and events company that comprises three publications, frieze, Frieze Masters Magazine and Frieze Week; and four international art fairs, Frieze London, Frieze Masters, Frieze New York and Frieze Los Angeles. Additionally, Frieze organizes a program of special courses and lectures in London and New York through Frieze Academy. Frieze was founded in 1991 by Matthew Slotover and Amanda Sharp, with the launch of frieze magazine, the leading international magazine of contemporary art and culture. In 2003, Sharp and Slotover launched Frieze London art fair, which takes place each October in The Regent’s Park, London. In 2012, they launched Frieze New York, which occurs each May in Randall’s Island Park, and Frieze Masters, which coincides with Frieze London in October and is dedicated to art from ancient to modern. In February 2019, Frieze launched Frieze Los Angeles at Paramount Pictures Studios, Los Angeles.