Traci Shapiro

Traci Shapiro, MBA, currently serves as a Certified Advanced Travel Planner and Certified Travel Advisor at Fora Travel and heads Performance Marketing at Do LaB, Inc., focusing on digital strategy for the Lightning in a Bottle Arts & Music Festival. With extensive expertise in digital marketing, Traci held senior roles at Insomniac Events, managing a team of over ten as Senior Director of Digital Marketing, and previously oversaw major campaigns for premier music festivals and entertainment brands. Traci's experience encompasses strategic planning, execution, and performance analysis across various platforms and initiatives, achieving significant growth in ticket sales and conversions. Traci holds an Executive MBA from Northwestern University's Kellogg School of Management and a B.S in Business Administration with a focus on Marketing from the University of Southern California.