Gustavo Entrala is a seasoned professional with extensive experience in digital strategy and transformation. Currently serving as a columnist for FORBES España since July 2021 and a Senior Advisor for Digital Transformation and Innovation at LLYC since November 2020, Gustavo specializes in guiding clients towards strategic projects that can significantly reshape their businesses. Prior to these roles, Gustavo founded and managed 101-cientouno, a leading digital strategy agency in Spain, overseeing its operations for 15 years. A brief sabbatical from May 2016 to May 2017 allowed Gustavo to explore future technologies at the Singularity University Executive Program and engage with innovative startups in Silicon Valley. Earlier career milestones include key positions at Grupo Recoletos and Expansión, demonstrating a robust background in digital media and journalism, complemented by an impressive educational portfolio featuring prestigious institutions like IESE Business School, Duke University, and Berklee College of Music.