William Avitia

William Avitia’s passion for the hospitality industry led him into human resources and training early in his career. He has worked for Starwood Hotels & Resorts properties across the United States. As Director of Human Resources at The St. Regis Aspen Resort, Avitia developed an intensive seasonal staffing and training strategy thoughtfully aligned with brand and luxury standards. Most recently, Avitia worked with IHG Hotels & Resorts developing branded and operational service solutions that scaled across 16 brands globally.

Avitia is a certified Property Service Culture Trainer and has certified other trainers as Service Culture Champions as well as led leadership simulations in the region. He holds a degree from Cornell University’s School of Hotel Administration, where he focused on special operations. Avitia plays an active alumnus role for the National Society of Minorities in Hospitality. He trains in both English and Spanish.