George Balis

George is General Manager Sales, joining the company late in 2014. His main focus is on sales process, customer segmentation and go to market strategy.

George joins us with an extensive strategy, commercial, M&A/Integration, sales and marketing background in capital intensive hire businesses. He has spent most of his career with Brambles, initially within the CHEP business in sales, category management and business unit leadership roles. More recently he transitioned to the Brambles corporate team where he was focussed on global strategy development and then execution of the strategy through M&A and business integration across Europe, America and Asia Pacific.

George is passionate about aligning teams, structure and focus with company strategy. His approach is very hands on and enjoys working closely with the regional sales and management teams