Becca Monroe-Hardy

Becca Monroe-Hardy is an accomplished media sales leader with extensive experience in driving revenue across various platforms, including local, national, digital, and non-traditional media. Currently serving as General Sales Manager at WWAY-TV, LLC since September 2025, Becca is responsible for managing budgets, overseeing inventory and rate strategies, and ensuring rate integrity. Prior to this role, Becca held positions such as Local Sales Manager at TEGNA, where strategic marketing campaigns were developed, and Sales Manager at Adams Outdoor Advertising, managing a $1M+ budget. With a career that includes positions like Director of Sales at Cumulus Media and Account Executive at CBS Radio, Becca has consistently demonstrated expertise in client relations and revenue generation across multiple media sectors.