Laura Sofia Cardona

Laura Sofia Cardona is an experienced professional in automotive marketing and corporate relations, currently serving as the Director of Strategic Accounts at Force Marketing since May 2021. In this role, Laura manages strategic customer relationships with automotive dealer groups and corporate clients, focusing on revenue growth and customer satisfaction. Previously, Laura held the position of Corporate Relations Manager at Grupo Purdy, overseeing corporate communications and community engagement for Toyota Dealerships in Texas. Additional roles include administrative and marketing coordination at Lexus Costa Rica and assistant management positions in automotive tradeshows with Expo CrEventions and Tyrexpo Americas. Laura holds a Bachelor of Business Administration from Universidad Estatal a Distancia de Costa Rica and has a background in liberal arts.