Force Marketing
Yicheng Zhang is a seasoned digital marketing professional with extensive experience in affiliate marketing and paid search management. Currently serving in a global growth and monetization role at Alibaba Group since January 2021, Yicheng previously held various positions at Force Marketing, including Manager of Paid Search, where responsibilities included leading the SEM team, developing digital advertising strategies for major clients such as Honda and Mercedes-Benz, and optimizing campaign performance. Earlier roles included serving as a Senior SEM Strategist and SEM Specialist, focusing on data analysis, campaign management, and digital marketing automation. Yicheng began the career as a Digital Marketing Specialist at Roland Technology Group, analyzing inbound marketing efforts. Academic credentials include a Master of Science in Marketing from The University of Texas at Dallas and a Bachelor's degree in International Economics and Trade from Guangdong University of Finance & Economics.
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Force Marketing
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Force Marketing is one of the nation's leading providers of technology-enabled, data-driven multi-channel marketing services for automotive clients. We have a reputation throughout the industry for helping our clients achieve tremendous results through data-driven marketing solutions. Headquartered in Atlanta with an office on Madison Avenue in New York City, our dynamic and talented team creates campaigns that yield record-breaking sales and service for our clients month after month. Our vision is to evolve the dealer-to-customer shopping experience. Technology is our backbone, as we utilize our proprietary Helix Marketing Automation Platform to manage data, communicate opportunities and execute campaigns that help clients capture and engage more car shoppers using multiple marketing channels. Through a streamlined combination of direct marketing, email marketing, SEM, SEO, programmatic video and much more, we deliver results for large dealer groups, Tier II ad associations and OEMs throughout the U.S. and in Canada. If you want to find out more about our proven automotive multi-channel marketing strategies, our Helix technology, or to learn more about how you can join our growing team, visit our website at http://www.forcemktg.com or contact us today!